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Download Dissertation Jack Coffin by ['Galdau Cosmin Constantin'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Dissertation Jack Coffin
This document is a dissertation submitted to the University of Manchester for a Bachelor of Science degree. It investigates how art galleries can develop new revenue streams in response to government cuts to arts funding. The study uses semi-structured interviews to explore this issue from the perspective of art gallery respondents. Key findings include that visitors' motivations for attending galleries are dynamic and varied, and understanding motivations may help galleries attract specific demographic groups sought by funders. The conclusions suggest galleries can continue raising money from funders by better understanding motivations, which are linked to demographics. Galleries can also generate revenue through price segmentation that offers different value propositions to different visitor groups. The dissertation acknowledges tensions between galleries' financial and non-financial goals
Detailed Information
| Author: | ['Galdau Cosmin Constantin'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 99 |
| Language: | English |
| Format: | |
| Price: | FREE |
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