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About Dissertation 7
This document is a dissertation submitted by Prachi Rajiv Salvi for the degree of MSc in International Marketing from Newcastle University Business School in September 2011. The dissertation examines key strategies for fast moving consumer goods (FMCG) brands to influence consumers through social media. Through qualitative interviews with social media professionals, the dissertation identifies ten key strategies for FMCG brands to effectively use social media platforms to influence consumers.
Detailed Information
| Author: | ['Harshita Ahuja'] |
|---|---|
| Publication Year: | 2017 |
| Pages: | 75 |
| Language: | English |
| Format: | |
| Price: | FREE |
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