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Download Dissertação Final Jessica Oliveira by ['Dayv Miranda'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Dissertação Final Jessica Oliveira
This dissertation analyzes strategies and metrics for web analytics at Sonae MC, a major e-commerce company in Portugal. The author develops a project called "Ativando Conhecimento" to improve how web analytics data is used within the organization. By drawing on concepts from organizational communication, media ecology, and user experience, the project aims to better align these areas with web analytics tools and data usage. The dissertation concludes that taking a communicative approach to user experience is relevant for organizations operating in the digital space, and can lead to positive business outcomes when combined with web analytics insights.
Detailed Information
| Author: | ['Dayv Miranda'] |
|---|---|
| Publication Year: | 2017 |
| Pages: | 149 |
| Language: | English |
| Format: | |
| Price: | FREE |
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