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About Diss Media 1
This document summarizes a research article about how media habits impact people's selection of media platforms for obtaining information. It defines media habits as automatic mental processes that rely on past experiences to select media efficiently. The document discusses two topics: 1) Whether media habits can influence selection for informational purposes, not just entertainment. 2) The difference between specific habits linked to contexts/topics, versus general habits activated in various situations. A study of mobile internet users provides evidence that information use is habit-driven and media habits tend to be general rather than specific. Understanding habits' role in media selection is important for practitioners, users, and scholars.
Detailed Information
| Author: | ['umesh ghodake'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 24 |
| Language: | English |
| Format: | |
| Price: | FREE |
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