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Display Advertising Exam Refresher Guide PDF

42 Pages·2016·English
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by ['chakradhar_143']| 2016| 42 pages| English

About Display Advertising Exam Refresher Guide

The document is a refresher guide for the Display Advertising exam. It covers the following key points in 5 modules: 1. An overview of the Google Display Network, including where ads can appear, contextual targeting, and ad formats. 2. How to set up an effective Display Network campaign, including choosing bids, ad extensions, and creating dynamic ads. 3. Targeting and optimization techniques for the Display Network, such as placements, demographics and custom scheduling. 4. Reaching audiences through contextual targeting, remarketing, and dynamic remarketing. 5. Metrics and optimization, including measuring conversions, evaluating performance and optimizing campaigns. The guide aims to refresh exam

Detailed Information

Author:['chakradhar_143']
Publication Year:2016
Pages:42
Language:English
Format:PDF
Price:FREE
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