“dimitrie cantemir” christian university romania

623 Pages·2013·22.56 MB·English

“DIMITRIE CANTEMIR” CHRISTIAN UNIVERSITY
ROMANIA

FACULTY OF TOURISM AND COMMERCIAL MANAGEMENT
BUCHAREST

FACULTY OF MARKETING
BUCHAREST

in collaboration with

UNIVERSITÀ DEGLI STUDI DI MESSINA
ITALY

rd
3 EDITION OF
INTERNATIONAL CONFERENCE

“GLOBALIZATION AND COMPETITIVENESS
IN KNOWLEDGE-BASED ECONOMY”

APRIL 18-20, 2013
BUCHAREST, ROMANIA

Proceedings

GCKE, 2013

Supplement of “Quality - Access to Success” Journal
Vol. 10, S2, 2013
The journal is published by the Romanian Society for Quality Assurance,
it is acknowledged by the National University Research Council (CNCSIS) as a B+ category
journal and it is included in SCOPUS, EBSCO Publishing, CABELL’S Directories and
PROQUEST databases.

ISSN 1582-2559
SCIENTIFIC COMMITTEE

Professor Momcilo Luburici, PhD, President and founder of “Dimitrie Cantemir” Christian
University, Romania
Professor Corina Adriana Dumitrescu, PhD, Rector of “Dimitrie Cantemir” Christian
University, Romania
Professor Cristiana Cristureanu, PhD, Vice-rector of “Dimitrie Cantemir” Christian
University, Romania
Professor Ion Velcea, PhD, Vice-rector of “Dimitrie Cantemir” Christian University,
Romania
Professor Gheorghe Lepădatu, PhD, Vice-rector of “Dimitrie Cantemir” Christian
University, Romania
Professor Victor Munteanu, PhD, Vice-rector of “Dimitrie Cantemir” Christian University,
Romania
Prof. Manoela Popescu, PhD, “Dimitrie Cantemir” Christian University, Romania
Prof. Constanţa Chiţiba, PhD, “Dimitrie Cantemir” Christian University, Romania
Prof. Valentina Zaharia, PhD, “Dimitrie Cantemir” Christian University, Romania
Senior Lecturer PhD Marinella Turdean, “Dimitrie Cantemir” Christian University,
Romania
Senior Lecturer PhD, Andreea Băltăreţu, “Dimitrie Cantemir” Christian University,
Romania
Senior Lecturer, PhD, Cezar Militaru, “Dimitrie Cantemir” Christian University, Romania
Senior Lecturer, PhD Anca Cristea, “Dimitrie Cantemir” Christian University, Romania
Senior Lecturer, PhD Emilia Gogu, “Dimitrie Cantemir” Christian University, Romania
Prof. Viorica Ionaşcu, PhD, “Dimitrie Cantemir” Christian University, Romania
Academician Ioan Lucian Albu, Romanian Academy, Romania
Prof. Mircea Coşea, PhD, “Dimitrie Cantemir” Christian University, Romania
Prof. Irina Virginia Drăgulănescu PhD, Università degli Studi di Messina, Italy
Academician Prof. Hab. Grigore Belostecinic, Academy of Economic Studies, Republic of
Moldavia
Prof. Dumitru Mazilu PhD, “Dimitrie Cantemir” Christian University, Romania
Prof. Nicolae Neacşu, PhD, “Dimitrie Cantemir” Christian University, Romania
Prof. Gabriela Ţigu, PhD, Academy of Economic Studies, Romania
Prof. Gheorghe Ciocanu, Hab. State University, Republic of Moldavia
Prof. Manuel Jaen Garcia PhD, University of Almeria, Spain
Prof. Sehvor Besiroglu, PhD, Technique University, Istanbul, Turkey
Prof. Seynep Sozen, PhD, Technique University, Istanbul, Turkey,
Prof. Borys Budka, PhD, Economic University Karol Adamiecki, Katowice, Poland
Prof. Cezni Karasu, PhD, Ankara, Turkey
Prof. Puiu Nistoreanu, PhD, Academy of Economic Studies, Romania
Prof. Ilona Kojelyte, PhD, College of Vilnius, Lithuania
Prof. Laurenţiu Calmaţchi, PhD, The State University, Tiraspol, The Republic of Moldavia
Prof. Ion Stanciu, PhD, “Dimitrie Cantemir” Christian University, Romania
Prof. Novak Pasquale, PhD, Università degli Studi di Messina, Italy
Prof. Georgeta Ilie, “Dimitrie Cantemir” Christian University, Romania
Prof. Calabrò Grazia, PhD, Università degli Studi di Messina, Italy
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Prof. Sedleţchi Iurie Nicolae, PhD, The University of European Studies, The Republic of
Moldavia
Prof. Gheorghiţa Căprărescu, PhD, “Dimitrie Cantemir” Christian University, Romania
Prof.Yuriy Lopatynskyy, PhD, The University of State Yuriy Fedkovych Chenivtsi, Ukrain
Prof. Mihaela Beranova, PhD, Brno, The Czech Republic
Prof. Rodica Hancu, PhD, Hab., The Academy of Economic Studies, The Republic of
Moldavia
Prof. Maurizio Lanfranchi, PhD, Università degli Studi di Messina, Italy
Prof. Giulio Querini, PhD.,Università "La Sapienza" Rome, Italy
Prof. Michele Limosani,PhD, Università degli Studi di Messina, Italy
Senior Lecturer PhD, Herve Defalvard, Universite Paris – Est Marne – la Vallee, France
Senior Lecturer PhD, Sorinel Căpşuneanu, The University of Artifex, Romania
Senior Lecturer PhD, Daviva Jureviciene, PhD., Universite Mycolas Romeris, Lithuania
Senior Lecturer, PhD, Andreas A. Assiotis, University of Cyprus
Senior Lecturer, PhD, Irmantas Rotomskis, Mycolas Romeris University, Lithuania
Senior Lecturer, PhD, Jose M., Merigo, Lindahl, University of Barcelona, Spain
Senior Lecturer, PhD, Gabriel Năstase, “Dimitrie Cantemir” Christian University, Romania
Senior Lecturer, PhD, Arminia Cicală-Racu, The Academy of Economic Studies, The
Republic of Moldavia

ORGANIZING COMMITTEE

Camelia Pavel, PhD, “Dimitrie Cantemir” Christian University, Romania
Daniela Stancu, PhD, “Dimitrie Cantemir” Christian University, Romania
Luminiţa Crenicean, PhD candidate, “Dimitrie Cantemir” Christian University, Romania
Georgiana Aron, PhD candidate, “Dimitrie Cantemir” Christian University, Romania
Nicoleta Moise, PhD candidate, “Dimitrie Cantemir” Christian University, Romania
Oana Orheian, PhD candidate, “Dimitrie Cantemir” Christian University, Romania
Pavel Adina, PhD candidate, “Dimitrie Cantemir” Christian University, Romania

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PREFACE

Camelia Pavel, PhD

Globalization is a process with a long history. Some authors regard it as a phenomenon that
accompanied humanity from the beginning of its existence and have argued that a form of
globalization has been existed since the rise of trade links between Sumer and the Indus Valley
Civilization in the third millennium B.C. Others state that the roots of modern globalization are
associated with the Antiquity culture from Ancient Greece or Rome, the territorial expansion of our
ancestors to all five continents, the first industrial revolution or the age of imperialism preceding
World War I.
In its early form, globalization involved the convergence of nations and countries which
meant cross-border cooperation. After few centuries, the next stage of globalization involved the
globalization of companies and, in its current stage that started to take shape in the economic system
and in the world between the two World Wars, and gathered pace after World War II, involve the
globalization of individuals.
Contemporary globalization is an inevitable evolutionary process, sustained by some driving
forces and includes: international economic integration, with a very high level of intra-industry trade
in manufactures, that created a system of economic dependencies; capital market integration which
explains the huge rise in foreign assets as a share of world GDP over the past two decades; voluntary
mass migration, materialized in a high emigration rate in countries from Eastern Europe and Central
Asia, the most important example being the liberalisation that has occurred within the European
Union, where movement of people is one of the four freedoms guaranteed by the founding treaties;
the creation of global institutions such as the International Monetary Fund, the World Bank or
European Union, that contribute to co-operation among states, or World Trade Organization that
consolidate commitments to liberalise.
Nowadays specialists in various fields of activity are focusing on issues connected with
globalization due to their great impact on the development of national economies.
Due to globalization, Romania has started a number of reforms by means of which prices and
markets have been liberalized, foreign trade control has been reduced, currency convertibility has
been introduced and changes have started to be made in the ownership structure, all leading to
increased competitiveness.
Direct foreign investments are perceived as an important and essential element for the
process of changing and re-launching the economy, representing the main catalyst necessary for
market economy and increased competitiveness in Romania. In the 21st century, the flow of direct
foreign investments has greatly developed due to the massive expansion of transnational corporations
– main elements of the globalization process. Last but not least, due to the great development of
commercial exchanges between countries, foreign trade has become one of the key factors for
economic growth.
Under these circumstances, we can consider that globalization and competitiveness represent
the greatest challenge of our century, most specialists considering that Romania’s own survival
depends on the way in which these concepts are put into practice.
Therefore, ensuring competitiveness is a major priority not only for companies, organizations
and individuals, but also for the academic environment.
In this context, benefiting from a particular scientific prestige and large national and
international attendance, our conference that is now at its third edition, aims at providing the
framework for relevant scientific debates concerning the challenges that “Globalization and
competitiveness in knowledge-based economy” raise for any economist or researcher in the larger
field of Economics.

April, 2013
4
Contents

Considerations on the control and provision of food
Alexandru BURDA 9
quality through traceability
Managerial accounting and decision-making in terms
Corina MICULESCU 14
of sustainable development
Luminiţa Georgeta JALBĂ The managerial accounting role in the
Daniela Georgiana STANCU accomplishment of management functions within a 21
Cristina MIHĂESCU commercial enterprise
Cătălina POPA Reflections on quality of life of the productivity
28
Alexandru JIVAN transfers between economic entities
Factoring, special technique of financing
Oana Mihaela ORHEIAN 40
international trade transactions
Pietro DAVID Non-observed economy and public finance: the
45
Ferdinando OFRIA impact of legal drug market
Andreea Gabriela PONORÎCĂ
Comparative study of budgeting systems within
Adriana Florina POPA 53
various European universities
Georgiana Oana STĂNILĂ
Andreea Gabriela PONORÎCĂ
Impact of CEO remuneration on financial
Adriana DUŢESCU 66
performances of fast moving consumer goods market
Georgiana Oana STĂNILĂ
Daniela-Iuliana RADU Role in banking supervision and financial stability 72
Protecting consumers against unfair terms in
Marius Eugen RADU 79
contracts with banks
Marius Eugen RADU Electronic payment instruments 85
Cezar MILITARU Corporate Governance – model of business
91
Adriana ZANFIR excellence
Dan-Marin BOAJĂ
The productive nature of education 96
Alin Ionuţ CIURLĂU
Cristian Florin CIURLĂU
Cybernetic valences of the competitive economy 103
Alin Ionuţ CIURLĂU
Marcel ISAC Considerations regarding Romania's national
109
Adina-Petruţa PAVEL objectives for the EU’s growth strategy, Europe 2020
Community agricultural policy between 2003 and
Ion Gr. IONESCU 114
2013
Analysis of the economic evaluation of an Italian
Maurizio LANFRANCHI
farm in response to the economic-financial crisis that 119
Carlo GIANNETTO
the EU is going through
Innovative models of increasing competition
Gabriel I. NĂSTASE 125
and competitiveness in science
Victor MUNTEANU
Developing an efficient model for reflecting
Virgil ŞTEFAN 130
environmental impact in organizational accounting
Cristina Maria GHEORGHIAN
Cezar MILITARU Leadership and quality culture in achieving
139
Adina-Petruţa PAVEL excellence in the Romanian higher education
Entrepreneurship – post-crisis development engine in
Daniel-Laurenţiu ŞTEFAN 145
Romania
Dragoş Marian RĂDULESCU
Strategies to promote mediation 150
Violeta RĂDULESCU
Ion STANCIU
Bogdănel DRĂGUŢ Aspects regarding the international quality standards
155
Oana Mihaela ORHEIAN ISO 9000 applied in services
Luminiţa Cecilia CRENICEAN
5
Ion STEGĂROIU Corporate governance – a new form of business
162
Luminiţa Cecilia CRENICEAN development?
Daniel-Laurenţiu ŞTEFAN Entrepreneurial leadership a necessity for survival 167
Dominic PEREZ-
DANIELESCU The pharmaceutical product market in Romania 171
Andreea-Ileana DANIELESCU
Paulina DINA Ethics and corruption in public administration 176
Financial institutions behaviour in the competition
Ileana NICULA 181
arena
The trade balance, as part of the receivables and
liabilities balance and its risk of chronic deficit. The
Daniela-Neonila MARDIROS 185
analysis of the balance's result on the main categories
of goods for Romania's emerging economy case
Mihaela MOCANU
Elena VASILIU
Some considerations on globalization and its effects
Ana-Maria Ramona STANCU 195
on education
Gilda RUSU-ZAGAR
Cătălin RUSU-ZAGAR
Gilda RUSU-ZAGAR
Andrei IORGA
The importance of the European ecological education
Octavian IORGA 202
within the globalization of the educational systems
Cătălin RUSU-ZAGAR
Mihaela MOCANU
Emilia PASCU
Oana Maria MILEA Counterfeiting - violation of intellectual property 209
Petronela-Sonia NEDEA
Ionela Carmen PIRNEA Social implications of social responsibility with the
214
Mihaela GHENŢA purpose of increasing the enterprise competitiveness
Adriana Florina POPA
Accounting normalization between option and
Ramona LAPTES 221
restriction. Is there a Romanian accounting law?
Florin DOBRE
Sorin RADU Investment versus speculation on stock exchange 229
Alexandra-Gabriela ROLEA The legal procedures of capital increase 234
Maria Mădălina SALOMIA Financial audit and the credibility of financial
250
Eugeniu TURLEA situations
Business English training and information and
Adriana TEODORESCU 255
communication technologies in the digital age
Non-verbal communication in intercultural business
Adriana TEODORESCU 259
negotiations
Main aspects in analyzing the new technologies in
Maria TOTH
connection with the development and productivity of 263
Alexandru JIVAN
health services
Tudor POPESCU A success story: S.C. Terapia S.A. Cluj-Napoca 269
International judicial cooperation on intellectual
Mihai Dorel VLAD 276
property
Mihai Dorel VLAD Unfair terms in contracts 281
Roxana IONESCU The leasing – company’s financial method 288
Reflections on the role of corporate governance in
Manoela POPESCU
improving communication in knowledge-based 295
Luminiţa Cecilia CRENICEAN
society
The role of the underground economy in diminishing
Marcel ISAC 301
the performance of the national economy
Janeta WEISZ, Positive effects of services sector. Customization to
306
Alexandru JIVAN the case of externalities of education services
6
Behavioral communication consequences on business
Manoela POPESCU 312
competitiveness growth
Co-opetition – competitive cooperation, a new and
Irina Eleonora MELINTE meaningful paradigm in the current communitarian 318
context
The pilgrimage at Santiago of Compostela between
Mihaela Simona APOSTOL 326
tradition and modernity – a statistical approach
Georgiana ARON
Organization of human resources in tourism company
Gheorghiţa CĂPRĂRESCU 330
- job evaluation, based on method score
Daniela Georgiana STANCU
Attitudes and solutions on environmental impact of
Andreea BĂLTĂREŢU 336
tourism
Andreea BĂLTĂREŢU
Considerations regarding Romania's country brand 345
Ana Maria DINU
Marian Florin BUSUIOC
Management of tourism destinations 358
Ion ANDREI
Adriana Anca CRISTEA Human resources training in tourism in Romania 363
Elena Mădălina DEDU The role and importance of tourism to the economy 368
Environmental policy – a major component of the
Dina Maria LUŢ
corporate social responsibility concept in Romanian 374
Alina LAZOC
companies
The relationship between quality management and
Roxana Mihaela IONIŢĂ 381
human resources in tourism Spas
Aurora Costina LINCĂ
Gabriela Cecilia Julieta The importance of niche tourism in sustainable
385
STĂNCIULESCU development
Daniel BULIN
Oana Maria MILEA
The analysis of tourism’s technical-material base of
Emilia PASCU 391
Suceava county tourism
Petronela-Sonia NEDEA
Strategies to improve air quality on the Romanian
Gabriela NEACŞU 399
Black Sea Coast
Petronela-Sonia NEDEA The economical importance and the environmental
Emilia PASCU impact generated by the construction of Calafat - 407
Oana Maria MILEA Vidin Bridge
Some principles relating to the protection of the
Gianluca NOVAK 412
environment
Iuliana POP
Tourism in the age of turbulence 416
Mădălina Teodora ANDREI
Cipriana SAVA Possibilities to develop rural tourism in the plain area 423
Beatrice SION Blogs – an instrument of the social media and its
Cezar MIHĂLCESCU Google indexation in view of improving the quality 429
Alexandra MĂRGINEAN of Romanian tourism services
Daniela Georgiana STANCU
The prediction model of the human resources in a
Gheorghiţa CĂPRĂRESCU 438
tourism organization
Georgiana ARON
Analysis of public investments implemented in
Veronica STIGNEI PAŞA tourism for sustainable development in Constanta 442
County
Online religious television – a new dimension of
Mihaela Simona APOSTOL 450
mass-media
User’s role in public service rendering and the
Alexandra IANCU 454
measurement of his satisfaction
Cătălin Mihail BARBU
Brands internationalization 464
Flaviu MEGHIŞAN
7
D. BARILLA
G. CARISTI
A Laplace type problem for regular lattices with
A. FEMINÓ 472
circular section and rhombus obstacles
E. SAITTA
Bogdan TOADER
Bogdănel DRĂGUŢ
Methods and techniques of the statistical survey data
Dominic PEREZ – 477
analysis
DANIELESCU
Camelia PAVEL What is behind the lovemark concept? 482
Carmen Gabriela SECARĂ
Sales force salary – right or motivation? 490
Flaviu MEGHIŞAN
Methodology for evaluation quality in higher
Mihaela-Lavinia CIOBĂNICĂ 501
education
Eleonora Mihaela
Globalization and restructuring in the information
CONSTANTINESCU 514
society
Gheorghe CIOBOTĂ
Particulars of management sale forces in the current
Adriana Anca CRISTEA 520
economic context
Access application for recording of invoices and
Daniel DĂNECI-PĂTRĂU 526
beneficiaries in debt
The role and the importance of enterprise risk
Ana-Maria DINU 536
management
The influence of graduates professional experience
Ionel DUMITRU 540
over general business perception
Alina Lazoc An investigation of the experience theory in the
545
Dina Maria Luţ context of tourism research
Nicolae Adrian MATEIA Modeling of production systems with petri nets 552
Characteristics of the European and the American
Irina NICOLAU economic systems and their influence on the 559
marketing activity
Camelia PAVEL Tendencies on the Romanian media market 564
Ciprian PAVEL The need to develop online marketing 575
Elena PÎNDICHE The management of trade companies in Romania 581
Work in Romania. From agrarian society to the
Roxana PIVODĂ 585
knowledge society
Concepts and indicators used in the management of
Roxana Manuela DICU 595
intellectual capital
“Research and innovation” in a knowledge-based
Mircea-Iosif RUS 604
society
Aurora-Liliana
Intercultural communication in business 610
CONSTANTINESCU
Culture of enterprise versus administrative culture -
Valentina ZAHARIA
need for strategic management in the chemical 615
Mirela M. DOGARU
industry

8
Considerations on the control and provision of food quality through traceability

Alexandru BURDA
“Dimitrie Cantemir” Christian University
Faculty of Touristic and Commercial Management, Bucharest, Romania
Email: [email protected]

Abstract

As markets expended in Europe and in the world, the logistic chains grew more
complex for all the goods, in general, and for food products, in particular. Given the nature of
food products, the high number of primary and secondary processors, as well as retailers can
and actually does generate problems in maintaining a “chain of quality” for these goods and
in providing consumer safety. Therefore, we need to implement control systems and
mechanisms that would trace down and ensure food quality in all the components along the
logistic chain. Traceability is the most important of all these mechanisms.

Keywords: traceability, foods, quality, consumer

Traceability is an important element of the food quality management system both for
the sector’s enterprises and the relevant authorities in providing and controlling food quality
and safety. In the quality management programs, effective procedures are designed both
upstream and downstream in order to trace back the origin of food products (and their
ingredients).

1. Factors stimulating the development of traceability mechanisms in the agrifood
sector: definition

Traceability is an instrument the role of which is to provide the necessary
transparency for applying effective control measures in case of major incidents. Moreover,
through correct and effective implementation, it can contribute to increasing food quality,
food safety and mostly consumer trust in these products’ innocuousness in the long run.
This notion, which has long remained the purview of quality management specialists,
has started to concern food enterprise managers and consumers alike, once the variety of
products developed faster and wider. From the experts’ viewpoint, traceability is the ability to
verify the history, location, or application of an item by means of documented recorded
identification (French Standardization Association – Afnor, ISO 8402).
From the consumer’s viewpoint, traceability means to know where the product comes
from and to be certain that it is harmless. From the producer’s viewpoint, it means to be able
to find, if necessary, the different components of a batch of products which falls under
suspicion in point of its innocuousness.
Several concurrent phenomena contributed to the development of the traceability
mechanism and to revealing the need to use it. Thus, the rapid and massive diversification of
food variety (1) subsequently multiplied the sources of raw materials and implicitly the risks
brought about by “mélange” (mixture) of raw materials. The liberalization of the economy
and the disappearance of customs borders (2) inside the European Union resulted in an
increase of the trade volume, on the one hand, and in the emergence of sanitary barriers, on
the other hand. Last but not least, the consumer’s perceived need for safe consumption (3)
and for tracing back the link with the original food product by knowing the identity of the
producers both for the raw materials and the end products.
9