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About Digitalisation and Dimensions of Digital Transformation Case Study Danske Bank
Danske Bank launched the MobilePay app in 2013 to enable peer-to-peer mobile payments between individuals. MobilePay was highly successful, reaching 1 million users within 9 months. However, competitors then entered the mobile payment market, threatening MobilePay's dominance. Danske Bank addressed this by charging businesses a fee to use MobilePay, generating stable revenues. MobilePay now has approximately 85% of the Danish population as users and over 25,000 small businesses as clients, demonstrating Danske Bank's effective digital transformation strategy through its payment app.
Detailed Information
| Author: | ['Aswad Ali'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 5 |
| Language: | English |
| Format: | |
| Price: | FREE |
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