digital transformation with aris

38 Pages·2016·4.52 MB·English

by  Vanderhaeghen, Dr. Dominik

DIGITAL TRANSFORMATION WITH ARIS
HOW TO SHAPE THE FUTURE OF NOW

MAY/JUNE 2016
Dr. Dominik Vanderhaeghen
Director, Product Management ARIS

Software AG
© 2016 Software AG. All rights reserved. For internal use only
2 40
%
billion
growth
Internet users in data generated per year
worldwide 40 trillion Gb by 2020
50 75
billion %
of Internet
connected change arises from
devices by 2020 conventional industries
2 | © 2016 Software AG. All rights reserved. For internal use only
SOLUTION
SOFTWARE AG OFFERS THE WORLD’S 1st DIGITAL BUSINESS
PLATFORM
ANALYTICS & DECISIONS
CLOUD
PROCESS
BUSINESS & IT
TRANSFORMATION +
HYBRID

INTEGRATION
ON
PREMISE
IN-MEMORY DATA
3 | © 2016 Software AG. All rights reserved. For internal use only
BUSINESS & IT TRANSFORMATION WITH ARIS
ARIS Business Process Analysis is the

STARTING

POINT

ORGANIZATIONS
for
that want to design the
DIGITAL ENTERPRISE

4 | © 2015 Software AG. All rights reserved. For internal use only
BATTLE BETWEEN THE UNICORNS AND THE “DINOSAURS”
174 “Unicorns” -
private companies (“Startups”)
valued at $1 billion or more;
Today they're seemingly
everywhere.

The Digital Clock is ticking for
traditional companies
• TELECOMMUNICATIONS
• TRANSPORTATION SERVICES
• HEALTHCARE
• LODGING SERVICES
• CONSUMER ELECTRONICS
• FOOD DELIVERY
• ALTERNATIVE ENERGY
• MEDIA & ENTERTAINMENT
• EDUCATION
5 |
DIGITIZATION - FROM BUSINESS TO IT BACK TO BUSINESS
Capture the view of the customer
Customer Experience
in the age of the customer
Management
1
Strategy to execution
Digital Enterprise
Roll-out policies, documentations, SOP
Management System
2
ARIS API / Mobile Cloud
3 4
Opening ARIS towards new Reacting to the disruptive
use-cases trend towards Software-as-a-
service
7 | © 2015 Software AG. All rights reserved. For internal use only
Customer Experience
Management
8 | © 2015 Software AG. All rights reserved. For internal use only
WHY CUSTOMER EXPERIENCE MATTERS
NUMBERS DON`T LIE
Loyal customers
new customer
To win a 12
are worth up to It takes positive
6-7 times
is 10 times experiences to make up
more expensive negative
for one
than to keep a as much as their
current one first purchase
White House Office of Consumer Affairs White House Office of Consumer Affairs “Understanding Customers” by Ruby Newell-Legner
bad service
A
78%
reaches more than
of customers won´t twice
as
purchase again after a
many ears as praise
poor service
for a good service
American Express Survey, 2011 White House Office of Consumer Affairs
9 | © 2015 Software AG. All rights reserved.
THE CUSTOMER JOURNEY BATTLE
10 | © 2015 Software AG. All rights reserved. For internal use only
ARIS 9.8 SR2
INTRODUCES FOUR NEW MODEL TYPES
Customer Journey
Landscape
Customer
Touchpoint Map
Customer Customer Touchpoint
Journey Map Allocation Diagram
11 | © 2015 Software AG. All rights reserved.