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About Digital Transformation Final Report - B06e - Group 2
This document provides a final report on digital transformation. It discusses the context and reasons for digital transformation in businesses. Key technologies that drive digital transformation are explored, including automated decision systems, big data, AI, IoT, elastic cloud and blockchain. A case study on L'Oreal's digital marketing of its CeraVe skincare brand demonstrates how digital channels can increase reach, target audiences, and be cost-effective compared to traditional advertising. The report concludes with best practices learned from the case study.
Detailed Information
| Author: | ['linh nguyễn bá'] |
|---|---|
| Publication Year: | 2024 |
| Pages: | 92 |
| Language: | English |
| Format: | |
| Price: | FREE |
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