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Download Digital Strategies in the Pharmaceutical Industry by Leonard Lerer, Mike Piper in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Digital Strategies in the Pharmaceutical Industry
This book is a comprehensive review of the current state of digital innovation, Internet activity, and e-business in the life sciences arena and a practical guide for managers planning, developing, and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.
Detailed Information
| Author: | Leonard Lerer, Mike Piper |
|---|---|
| Publication Year: | 2003 |
| ISBN: | 9781403903792 |
| Pages: | 256 |
| Language: | English |
| File Size: | 1.114 |
| Format: | |
| Price: | FREE |
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