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About Digital Marketing Specialization: Capstone Plan Submission
This document provides a capstone plan to increase sales of Bosch power tools on Grainger.com through a digital marketing campaign. It analyzes both Grainger and Bosch brands, identifies key business objectives and audience profiles. The proposed strategy uses email and display advertising targeting the consumer decision journey. Testing and optimization of KPIs is recommended to achieve sales goals. A new organizational model for journey management utilizing big data is also proposed.
Detailed Information
| Author: | ['Sserunkuma Moses'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 16 |
| Language: | English |
| Format: | |
| Price: | FREE |
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