Digital Marketing practices amongst start-up accelerators

250 Pages·2017·3.12 MB·English

Marisa Filipa Ramos Azinheiro

Licenciada em Ciências da Engenharia e Gestão Industrial

Digital Marketing practices
amongst start-up accelerators

Dissertação para obtenção do Grau de Mestre em
Engenharia e Gestão Industrial

Orientador: Professor Aneesh Zutshi, Professor Auxiliar,
Faculdade de Ciências e Tecnologia

da Universidade Nova de Lisboa

Júri:

Presidente: Prof. Doutor Rogério Salema de Araújo Puga Leal
Arguente(s): Prof. Doutor António Carlos Bárbara Grilo
Vogal(ais): Prof. Doutor Aneesh Zutshi

Setembro 2017
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Marisa Filipa Ramos Azinheiro

Licenciada em Ciências da Engenharia e Gestão Industrial

Digital Marketing practices
amongst start-up accelerators

Dissertação para obtenção do Grau de Mestre em
Engenharia e Gestão Industrial

Orientador: Professor Aneesh Zutshi, Professor Auxiliar,
Faculdade de Ciências e Tecnologia

da Universidade Nova de Lisboa

Setembro 2017

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Digital Marketing practices amongst start-up accelerators

Copyright:

Marisa Filipa Ramos Azinheiro, Faculdade de Ciências e Tecnologia, Universidade Nova de Lisboa
A Faculdade de Ciências e Tecnologia e a Universidade Nova de Lisboa têm o direito, perpétuo e sem
limites geográficos, de arquivar e publicar esta dissertação através de exemplares impressos reproduzidos
em papel ou de forma digital, ou por qualquer outro meio conhecido ou que venha a ser inventado, e de a
divulgar através de repositórios científicos e de admitir a sua cópia e distribuição com objetivos educacionais
ou de investigação, não comerciais, desde que seja dado crédito ao autor e editor.

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To my dad, Fernando
Our north our south our east and our west
1959-2015

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Acknowledgments

I would like to thank some of the people who I specially care about and helped me in this journey.
To my tutor, Aneesh Zutshi, thank you for all the support and guidance during these past few months.
Without your help this work would not be possible.
To Professor António Grilo and to Professor Joaquim Pina, thank you for all the tips and feedback. Your
words always made me feel more secure with the work I was developing.
To NUMA Barcelona team and in particular to Martina Luckanicova, I would like to thank you for a warm
welcome and all the help you provided me while I was at the office. Without you, my dissertation would
not be as valuable for accelerators as it is today.
To my mother, Ana Paula, for all the unconditional love, support and advices. Thank you for always
allowing me to follow my dreams and to be my rock when I needed the most.
To my father, Fernando, for being my guardian angel. He always believed in me and in my skills.
Unfortunately, he is not among us anymore but I am sure he would be very proud of what I accomplished.
To my dear David, for all the unconditional love, support, strength and confidence you gave me. You did
not allow me to give up, even when I did not believe in myself. Thank you for not only being my love, but
for also being my best friend. I love you.
To Professor Ruy Costa, thank you for all the guidance and information transmitted in “Modelação de
Sistemas”, which helped me developing the statistical part of this research.
Finally, to all my university friends: Margarida, Hugo, Marta, Duarte, João S., João B., Gonçalo and André,
thank you for an amazing five years in college. I can gladly say I made friends for life. Also, a special thank
you for the support of my friends Catarina and Joana from Albufeira.

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