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About Digital Marketing Module - I
This document discusses the evolution of digital marketing from its origins in the 1990s with the introduction of search engines and banner ads to the present day use of social media platforms and mobile technologies. It describes how digital marketing has revolutionized from early search engine optimization techniques to today's use of platforms like Facebook, Instagram, and targeted online advertising. The document also contrasts digital marketing with traditional marketing, noting that digital marketing allows for more targeted and measurable campaigns at a lower cost and entry barrier than traditional marketing methods.
Detailed Information
| Author: | ['B Sameer Kumar'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 33 |
| Language: | English |
| Format: | |
| Price: | FREE |
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