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About Digital Marketing Metrics at Consumer Funnel Stages
The document discusses key digital marketing metrics that can be used to measure performance at different stages of the consumer funnel, including awareness, consideration, purchase, and delight. At the awareness stage, important metrics include impressions, reach or unique impressions, and cost-per-mille. In the consideration stage, key metrics are website visits, bounce rate, click-through rate, engagement rate, and cost-per-click. Important purchase stage metrics consist of conversion rate and cost per action. Finally, referrals, social mentions, and reviews can measure customer delight.
Detailed Information
| Author: | ['Tanmoy Pramanik'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 5 |
| Language: | English |
| Format: | |
| Price: | FREE |
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