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About Digital Marketing Material
The document outlines the key components of a digital marketing strategy, including defining digital marketing, identifying target audiences through buyer personas, setting goals and metrics, and exploring different digital marketing channels. It emphasizes the importance of developing buyer personas based on real customer data to properly tailor the strategy. The strategy should include specific, measurable goals tied to the overall business goals and considerations for how to track the effectiveness of the strategy. Finally, it introduces frameworks for categorizing different owned, earned, and paid digital marketing channels that can be leveraged in the strategy.
Detailed Information
| Author: | ['RABIA'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 16 |
| Language: | English |
| Format: | |
| Price: | FREE |
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