Download Digital Marketing in the Automotive Electronics Industry: Redefining Customer Experience through Digital Customer Engagement PDF Free - Full Version
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About Digital Marketing in the Automotive Electronics Industry: Redefining Customer Experience through Digital Customer Engagement
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality.
Detailed Information
| Author: | Uli Schneider, Jürgen Hoika |
|---|---|
| Publication Year: | 2023 |
| ISBN: | 9783031307195 |
| Pages: | 249 |
| Language: | English |
| File Size: | 5.622 |
| Format: | |
| Price: | FREE |
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