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Download Digital Marketing: Global Strategies from the World’s Leading Experts by Yoram Jerry Wind in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Digital Marketing: Global Strategies from the World’s Leading Experts
The first in a series of books from Wharton’s prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.
Detailed Information
| Author: | Yoram Jerry Wind |
|---|---|
| Publication Year: | 2000 |
| ISBN: | 9780471361220 |
| Pages: | 427 |
| Language: | English |
| File Size: | 2.6 |
| Format: | |
| Price: | FREE |
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