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Download Digital Marketing Communication - Pertemuan 13 - SP TA Ganjil 2021 by ['Rizki Listyawan'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Digital Marketing Communication - Pertemuan 13 - SP TA Ganjil 2021
This document discusses evaluation and improvement of digital channel performance. It covers: 1) Performance management is vital to improve results for any business aspect. Key aspects of a performance management system include defining measures, collecting data, disseminating information, and taking action. Both effectiveness and efficiency must be measured. 2) A performance measurement process involves defining metrics, collecting and analyzing data, reviewing performance, and taking action to improve. Digital marketing dashboards are tools that can help with this process by consolidating key metrics. 3) Different types of dashboards have varying features and requirements. Essential requirements for dashboard solutions include consolidating multiple data sources and allowing customization. Disadvantages can include ongoing management and costs
Detailed Information
| Author: | ['Rizki Listyawan'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 25 |
| Language: | English |
| Format: | |
| Price: | FREE |
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