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Digital Marketing Communication - Pertemuan 12 - SP TA Ganjil 2021 PDF

38 Pages·2021·English
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by ['Rizki Listyawan']| 2021| 38 pages| English

About Digital Marketing Communication - Pertemuan 12 - SP TA Ganjil 2021

This document discusses marketing communications using digital media channels, specifically display advertising. It provides an overview of display advertising, including what it is, how ad serving works, and destination sites. It also covers advantages and disadvantages of display advertising, such as direct response, brand awareness, costs, and targeting capabilities. Best practices for planning and managing display ad campaigns are also reviewed, including considerations around page and ad impressions, ad formats, viewability, and optimization.

Detailed Information

Author:['Rizki Listyawan']
Publication Year:2021
Pages:38
Language:English
Format:PDF
Price:FREE
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