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About Digital Marketing
This document is a student thesis on the topic of how digital marketing affects startup businesses. It was authored by Ali Akeel and Manisha Gubhaju in 2020 for their Master's degree in Business Administration. The thesis explores the relationship between digital marketing and startups and examines the effects of digital marketing on startup growth, brand awareness, building trust, and customer engagement. It uses qualitative interviews with five startups and secondary research from articles and journals. The conclusion is that digital marketing is an effective way for startups to build relationships with customers and can significantly help startup growth, but many startups are hesitant to implement digital marketing strategies early on.
Detailed Information
| Author: | ['Ritwik Subudhi'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 56 |
| Language: | English |
| Format: | |
| Price: | FREE |
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