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Digital Makeover: How L’Oreal Put People First to Build a Beauty Tech Powerhouse PDF

226 Pages·2021·5.1 MB·English
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by Beatrice Collin| 2021| 226 pages| 5.1| English

About Digital Makeover: How L’Oreal Put People First to Build a Beauty Tech Powerhouse

Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital How L’Oreal Put People First to Build a Beauty Tech Powerhouse examines L’Oreal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oreal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L’Oreal’s strategy, Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.

Detailed Information

Author:Beatrice Collin
Publication Year:2021
ISBN:9781119706106
Pages:226
Language:English
File Size:5.1
Format:PDF
Price:FREE
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