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PUBLICATIONS
NISTIR 6591
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Information Technology Laboratory
Convergent Information
Systems Division
NIST CENTENNIAL! Gaithersburg, Maryland 20899
Cinema 2001
Digital
Conference Proceedings
A New
Vision for Movies"
"
January 11 - 12, 2001
National Institute of
Standards and Technology
Gaithersburg, MD, USA
NIST
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onsored by:
National Institute of National Information
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Standards and Technology Standards Organization
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NISTIR 6591
Digital Cinema 2001
Conference Proceedings
Charles Fenimore and
Mary Floyd, Editors
U.S. DEPARTMENT OF COMMERCE
Technology Administration
Information Technology Laboratory
Convergent Information Systems Division
National Institute of Standards
and Technology
Gaithersburg, MD 20899
January 2001
a
O
U.S. DEPARTMENT OF COMMERCE
Norman Y. Mineta, Secretary
TECHNOLOGY ADMINISTRATION
Dr. Cheryl L. Shavers, Under Secretary of
Commerce for Technology
NATIONAL INSTITUTE OF
STANDARDS AND TECHNOLOGY
Karen Brown, Acting Director
Digital
Cinema
2001
Introduction
Charles Fenimore, Program Chair
Welcome to Digital Cinema 2001 Conference and Expo. The last year has seen a wave of new activity
surrounding digital cinema. Many movies are being released digitally. There are conferences and shows
addressing d-cinema on at least a monthly basis. International standards organizations such as SMPTE and
MPEG
have studied d-cinema and are beginning to set standards. Significantly, there have been several
announcements and demonstrations ofnew technology supporting digital cinema, including new projectors,
high capacity storage, and satellite delivery.
The promise that these evolving technologies can provide higher quality in motion pictures is a compelling
new vision for the entertainment production industry, for theater owners, for imaging industries, and for the
technology providers. For the convergence of infonnation technologies to deliver picture quality in an
interoperable and secure system raises significant technical challenges.
Digital Cinema 2001 Conference brings the National Institute of Standards and Technology's expertise in
measurements and standards to bear in identifying these challenges. The objectives ofthe Conference are
to:
• Articulate a vision for digital cinema.
• Identify technological and business issues that are barriers to the vision.
• Introduce strategies for breaching the barriers, including needed research, technology development,
and standards.
Over the next two days, we will address. The Promise of Digital Cinema; Business Issues; Compression;
Standards Issues and Activities; Human Vision; Image Resolution and Color Space; Measurements for
Projected Imagery, Compression, and Cameras; and Security and Digital Rights Management. There are
several presentations of digital cinema materials as part of the Conference. On Friday afternoon, we will
wrap up with a panel discussion on needed areas ofwork for the future.
There are frequent breaks and a reception on Thursday evening for attendees and their guests. I hope you
find these are significant opportunities for informal discussions with the participants.
This Conference is the result of hard work by many people. Members of the Program Committee are Phil
Lelyveld and Bob Lambert of Disney, John Wolski of Loews Cineplex, Mike Tinker of Samoff, Dave
Dawson ofthe Motion Picture Association ofAmerica, Thomas MacCalla ofthe Entertainment Technology
Center, Guy Beakley of SAIC, and John Roberts and Chuck Fenimore of NIST. They have devoted many
hours to the planning effort. The industry has generously supported the Conference with digital cinema
equipment. In particular, Peter Nicholas of Digital Projection, Doug Darrow of Texas Instruments, Hank
Dardy ofthe Naval Research Laboratory, Jeff Merritt of Panasonic, and John Wolski of Loews have been
very supportive. The NIST staff, including Tomara Arrington, Patrice Boulanger, Omar Halmat, Ed Mai,
and Teresa Vicente, have provided assistance. Finally, the Conference would not be possible without the the
support of the staff and student interns in the Convergent Infonnation Systems Division and without the
vision and leadership ofVictor McCrary and Xiao Tang.
Digital
Cinema 2001
Conference Program
NIST, Gaithersburg, Green Auditorium
Thursday, January 2001
11,
Continental Breakfast(NIST Cafeteria) 7:30 - 8:30 AM
Overview and Business Issues
NIST Greetings
AM
Charles Fenimore, Program Chair, Digital Cinema 2001 8:30
Karen Brown, Acting Director, NIST 8:35 AM
William Mehuron, Director, Information Technology Lab, NIST 8:50 AM
Overview
Phil Lelyveld,Vice President, Digital Industry Relations, New Technology
and New Media. The Walt Disney Company, OverviewofDigital Cinema 9:00 AM
John Fithian, President, National Association ofTheater Owners,
AM
Digital Cinema - Promising Technology', Serious Issues 9:40
Morning BREAK 10:05 - 10:35 AM
Brad Hunt, Senior Vice President and ChiefTechnology Officer,
Motion Picture Association, MPA GoalsforDigital Cinema 10:35 AM
Compression and Standards Issues
Digital Cinema Compression
Dave Schnuelle, Director ofTechnology, Digital Cinema, THX Division,
Lucasfilm, Ltd., A Practical TestingApproach to Digital Cinema Compression 1:00 AM
1
Mike Tinker, Head ofVideo and Multimedia Applications, SamoffCorporation
AM
Into SomethingRich andStrange: Prolegomena to a Digital Cinema 1 1:25
Steven A. Morley, Vice President Technology,
Digital Media Division, QUALCOMM,
AM
Image Compression Designedto MeetDigital Cinema Requirements 1:45
1
Gary Demos, President, DemoGraFX, QualityandEfficiency’ in Digital Cinema 12:05 PM
George Scheckel, Vice President, Digital Cinema and Content Production, QuVIS, Inc.
OuVIS QualityPriority Encoding 12:25 PM
'
>
Digital
Cinema 2001
LUNCH
1:00-2:00 PM
Matt Cowan, Principal, Entertainment Technology Consultants
Digital Cinema Clip Demonstration 2:00 - 2:30 PM
Alan Balutis. Director, Advanced Technology Program, NIST,
PM
Research PartnershipsforInnovation 2:30
Survey ofStandards Efforts
Donald C. Mead, Vice President, Digital Electronic Cinema Inc.
MPEG PM
dcinema Profile 2:50
Robert M. Rast, Vice President, Business Development, Dolby Laboratories
Briefingon SMPTEDC28, Teclmology Committee on Digital Cinema 3:10 PM
Stephen Long,Program Manager, Motion Imagery Technology,
National Imagery and Mapping Agency, Motion Imagery’ Standards 3:30 PM
BREAK
Afternoon 3:50-4:15 PM
Human Vision, Image Resolution, and Color
Jeffrey Lubin, Senior MemberofTechnical Staff, SamoffCorporation, Applications
ofHuman Vision Modeling to Digital Cinema System Design and Testing 4:15 PM
Edward F. Kelley, Physicist, NIST,
Impediments to Reproducibility’ in Display Metrology 4:40 PM
Michael H. Brill, SamoffCorporation,
Encoding ofColorImagesforDigital Cinema 5:05 PM
ADJOURN
PM
5:30
RECEPTION & EXHIBITS
6:00-8:00 PM
Holiday Inn, Gaithersburg
?
?
Digital
Cinema 2001
Friday, January 12, 2001
Continental Breakfast(NIST Cafeteria) 7:30-8:30 AM
Sean Adkins, Vice President, Advanced Technologies, IMAX Corporation,
AM
Cinematic Image Quality’ - what is it and why does it matter? 8:30
Thomas MacCalla, ChiefOperating Officer, Entertainment Technology Center,
TestingD-cinema at ETC 9:00 AM
Quality and Measurements for Digital Cinema
Charles Fenimore, Digital Cinema Project, NIST,
AM
Quality’AssessmentforDigital Cinema: Test materialsandMetricsfor Compression 9:20
John M. Libert, Physical Scientist, Flat Panel Display Laboratory, NIST
AM
Video QualityExperts Group: Current Results andFuture Directions 9:40
Morning BREAK 10:00- 10:30 AM
Paul Breedlove, Digital Cinema Business Development Manager,
™
Texas Instruments Digital Imaging, DLP Cinema FieldDemonstration
Project: Relationship to Digital Cinema Quality'andMeasurements 10:30 AM
Paul A. Boynton, Flat Panel Display Laboratory, NIST
AM
Tools andDiagnosticsforProjection Display Metrology' 10:50
John Roberts, Program Manager, Advanced Display Technology Lab, NIST/ITL
DMD AM
Characterization for Digital Cinema 11:10
Steve Mahrer, Manager, DTV Engineering Liaison, Panasonic BTS
AM
Format Conversion andImage Resolution 1:30
1
Steven W. Brown, Physicist, Optical Technology Division, NIST
AM
Calibration ofDigitalImagingSystems Using Tunable LaserSources :50
1 1
Digital Rights Management and Storage
William E.Burr, Manager, Secure Technology Group, Computer Security Div., NIST,
Digital Rights Management: How Much Can CryptographyHelp 12:20 PM
David Sidman, CEO, Content Directions, Inc., The Digital Object Identifier 12:40 PM
Digital
Cinema 2001
LUNCH :00 - 2:00 PM
Robert Schuler, Vice President, Solutions Group, Savantech, Inc.
Providing DigitalRights ManagementforDynamic, Interactive Cinema 2:00 PM
Michael Miron, Co-Chairman ofthe Board ofDirectors and CEO, ContentGuard, Inc.
DRMfor the Digital Economy 2:20 PM
David Cavena, Digital Cinema, IBM Global Services, TheRoleofManagedStorage
in the Digital Cinema Infrastructure,from Capture toArchive 2:40 PM
Tom Lipiec, Vice President, Business Development, Video & Audio Entertainment,
Constellation-3D, Inc., VetyHighDensityStorageforD-Cinema 3:00 PM
Plenary Discussion: Resources for breaching the barriers
Panel drawn from session chairs, keynoters, and selected speakers. 3:20 - 5:00 PM
Adjourn PM
5:00
4
