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About Differentiation Focused Supply Chain Design: Imds 112,9
This document summarizes a research paper that develops a framework for differentiation focused supply chain design (SCD). The framework consists of a five-stage process for developing a differentiated supply chain. It is based on a literature review and case studies of two Swedish companies, one in appliances and one in furniture. The case studies helped evaluate the proposed framework. The research finds that differentiation-focused SCD can provide benefits like enhanced competitiveness and increased profitability by satisfying differentiated customer needs cost-efficiently. It also finds that SCD must be closely aligned with new product development and marketing to gain competitive advantage.
Detailed Information
| Author: | ['Agat'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 18 |
| Language: | English |
| Format: | |
| Price: | FREE |
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