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About Development of Personalised Services in Small Business: An Iterative Learning Process
This document summarizes a study on how small businesses develop personalized business-to-business services. Through interviews with 11 small Swedish service companies, the study found that service development in small firms is an unstructured, incremental process that occurs informally through day-to-day interactions with customers. The process involves iteratively learning from customers to develop new knowledge and competencies to better solve customer problems. This contrasts with structured models of service development that focus on large companies and standardized services.
Detailed Information
| Author: | ['Lim Yew'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 13 |
| Language: | English |
| Format: | |
| Price: | FREE |
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