Development of a Generic Agrochemical

74 Pages·2003·1.46 MB·English

by  Nigel Uttley

Development of a
Generic Agrochemical
Dr Nigel Uttley
Enigma Marketing Research
‘Registration of Agrochemicals in an Enlarged Europe’
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22nd September 2003, Brussels 讯
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Presentation Coverage
(cid:137) Global market for agrochemicals
(cid:137) Why are generics so important to multinational
companies?
(cid:137) Getting a generic to market
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Definitions
(cid:137) Generic - an active ingredient that is off-patent in
most of its major markets
(cid:137) Marketing companies - strong in the
development of ‘me-too’ products for a national or
regional market
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Global Sales of Conventional
Agrochemicals (excluding ag-
biotech) at Distributor Level ($bn)
30
25
20
15
10
5
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1997 1998 1999 2000 2001 2002
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Conventional agrochemicals Agricultural biotechnology
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Agrochemical Industry Restructuring
(cid:137) mergers
(cid:137) acquisitions
(cid:137) alliances
(cid:137) product line rationalisation
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(cid:137) marketing and distribution deals
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(cid:137) R&D collaborations
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Sales of top six in 2002
Company Crop Protection Market
Sales ($m) Share (%)
Syngenta 5,240 21
Bayer 4,280 17
Monsanto 2,700 11
BASF 2,600 10
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Dow 2,550 10
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DuPont 1,800 7
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Generic/Marketing Companies
(cid:137) Major generic companies with significant
global presence, include: Makhteshim-Agan,
Nufarm, Cheminova
(cid:137) Small generic manufacturers (ca. 300)
(cid:137) Marketing companies (> 1,000)
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Product Range Rationalisation
(cid:137) forced by anti-trust commissions
(cid:137) internal strategic rationalisation
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Acquisition of Aventis by Bayer
(cid:137) global fipronil business (sold to BASF)
(cid:137) global acetamiprid business or, if this cannot be achieved, the
thiacloprid neonicotionid insecticide
(cid:137) tribufos business, (sold to Amvac)
(cid:137) flucarbazone wheat herbicide business in the US to an FTC-
approved buyer or, if this cannot be achieved, the production plants
for flucarbazone and propoxycarbazone
(cid:137) European rights to: cypermethrin, ethiprole, phosalone, acrinathrin,
cyfluthrin, beta-cylfuthrin, fenamiphos, oxydemeton-methyl, linuron,
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metamitron, iprodione, prochloraz, pyrimethanil, triticonazole and
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fluquinconazole
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(cid:137) European licences for thiodicarb and to develop combination
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products with propoxycarbazone
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Syngenta Divestments
(cid:137) In 2000, combined number of active ingredients = 121
(cid:137) By end of 2002, reduced to 89
(cid:137) Target is to reduce this to just 76 by 2005
(cid:137) Phasing out/divestment of these less profitable brands
across the product range is likely to reduce sales by
approximately $220 million
(cid:137) 3,000 jobs from a total work force of 20,000 and 12
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plant closures
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