Developing lifetime readers : a report on the 1991 "Year of the Lifetime Reader" campaign of the Library of Congress

84 Pages·1992·4.1 MB·English

by  Thompson, Michael (Michael S.)

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DEVELOPING LIFETIME READERS
A Report on the 1991 "Year of the Lifetime Reader"
Campaign of the Library of Congress
compiled by Michael Thompson
Consultant, Center for the Book
BOOKS
GIVE US
WINGS
THE LIBRARY OF CONGRESS
YEAR OF THE LIFETIME READER
1991
Center for the Book
Library of Congress
1992

7joo2>
PREFACE
/ P
Reading promotion—increasing awareness of the importance of
reading for individuals and for society—is one of the reasons the
Center for the Book in the Library of Congress exists. The center
was established in 1977 by Public Law 95-129 to stimulate public
interest in books and reading and in the role of print culture in
the diffusion of knowledge. This ambitious purpose was to be
accomplished through a program of activities supported by private
contributions from individuals, corporations, and foundations.
Today a national network of organizational partners and affiliated
state centers for the book helps us accomplish our mission.
At the 1985 meeting of the Center for the Book's national
advisory board, Pat Holt, book review editor of the San Francisco
Chronicle. suggested that the center sponsor a "Year of the
Reader." With help from Pat and many others, 1987 was so
designated—and the Center for the Book's program of national
reading promotion campaigns was launched. "1989—The Year of the
Young Reader" brought organizations and individuals concerned with
children and young people into our reading promotion network.
First Lady Barbara Bush agreed to serve as honorary chair of the
"1991-The Year of the Lifetime Reader" campaign, which focused on
family literacy and is described in this report. Mrs. Bush's
involvement as honorary chair continued in "Explore New Worlds—
READ!," our 1992 campaign that emphasized geography and the
literature of travel and exploration. "Books Change Lives" is the
theme for 1993-94.
What is a national reading promotion campaign? How does one
participate? Since 1989, an attractive brochure addressing these
questions has accompanied each effort, thanks to the generosity of
Pizza Hut, Inc., sponsor of the BOOK IT! National Reading Incentive
Program in America's schools. This report by Center for the Book
consultant Michael Thompson, who helps coordinate campaign
activities, provides details about how the Year of the Lifetime
Reader project developed and what happened in schools, libraries,
bookstores, and other organizations around the country. We hope
his detailed description will stimulate ideas and participation in
reading and literacy campaigns for years to come. Publication of
the report also gives the Center for the Book the opportunity to
thank the major corporate sponsors of the Year of the Lifetime
Reader; in addition to Pizza Hut, they were the Book-of-the-Month
Club, the Exxon Corporation, Time Warner, and World Book, Inc.
Without support from these public-spirited companies, there would
not have been a Year of the Lifetime Reader campaign.
John Y. Cole
Director
The Center for the Book

TABLE OF CONTENTS
page
Preface
Introduction 3
National Events 5
State Events 10
Projects in the Schools (by state) 20
Publicity 25
Posters and Publications 29
National Associations and Organizations 33
Public Interest: Some Statistics 63
Appendix 1: Reading Promotion Partners of the Library
of Congress in the Year of the Lifetime
Reader campaign
Appendix 2: State and Regional Centers for the Book