Developing Games for Xbox Live Arcade

24 Pages·2007·6.22 MB·English

Developing Games for
Xbox Live Arcade
Katie Stone-Perez
Game Program Manager
Xbox Live Arcade
Microsoft
August 14-15 2006
Endless Fun is Just a Download
Away!
August 14-15 2006
Agenda
1st Generation Results
Xbox Live Arcade on the Xbox 360
Goals
Current Statistics
What’s New with the Platform
Development Considerations and how to
get your submission approved
August 14-15 2006
Xbox Live Arcade – 1st Generation
Launched November 2004 in North
America; Europe/Asia in April 2005
Disc-based solution
One pack in title included free of
charge
Additional titles available
to download, try, and
buy over Xbox Live
Conversion rates strong @ 8.5%
August 14-15 2006
Xbox Live Arcade – Xbox 360
Goal: Build a frictionless
distribution model for broad
appeal content on Xbox 360
Single destination to discover, download, and try/buy
broad-appeal games built into every console
High-visibility placement (Games Blade)
Deep Marketplace integration (download, purchase,
licensing)
Available to both Silver & Gold Xbox Live Subscribers
Arcade-specific banner placements drive awareness of new
titles
Rich around-the-game feature set drives retention & repeat
play
August 14-15 2006
Xbox Live Arcade –Dashboard
Deep Integration with Achievements,
Gamerscore, and Live Leaderboards
August 14-15 2006
Importance of Xbox Live Arcade
Strategic to the Xbox 360 Platform
Relevant content for secondary/tertiary gamer in the
household
Relevant content for primary gamer (retro, action).
Provides quick gameplay experiences
Only have 15 minutes to play; waiting for friends to
get online; looking for a simple dose of fun
Opportunity for Xbox 360 Developers
Opportunity to reach an entirely new audience
Drive innovation & creative expression without taking
on the risk of a large development budget
Low upfront financial risk with a potential high return
on investment
August 14-15 2006
Early Results of Xbox Live Arcade
Over 25 games now available
Phenomenal launch window results for
Xbox Live Arcade
Over five million Arcade downloads since
launch
Across the board conversion rate average
of 22%
Highest title converting at over 50%
Over 65% of connected Xbox 360 consoles
are downloading and playing Arcade
games
August 14-15 2006
Top Arcade Titles to Date
Geometry Wars
UNO
Marble Blast Ultra
Gauntlet
Zuma
August 14-15 2006