Table Of ContentThorsten Kliewe · Tobias Kesting ·
Carolin Plewa · Thomas Baaken Editors
Developing
Engaged and
Entrepreneurial
Universities
Theories, Concepts and Empirical
Findings
Developing Engaged and Entrepreneurial
Universities
Thorsten Kliewe Tobias Kesting
(cid:129) (cid:129)
Carolin Plewa Thomas Baaken
(cid:129)
Editors
Developing Engaged
and Entrepreneurial
Universities
Theories, Concepts and Empirical Findings
123
Editors
ThorstenKliewe TobiasKesting
Science-to-Business Marketing Research APOLLON University of AppliedSciences
Centre Bremen, Bremen, Germany
Münster University of AppliedSciences
Münster,Nordrhein-Westfalen, Germany ThomasBaaken
Science-to-Business Marketing Research
Carolin Plewa Centre
Adelaide Business School Münster University of AppliedSciences
TheUniversity of Adelaide Münster,Nordrhein-Westfalen, Germany
Adelaide, Australia
ISBN978-981-13-8129-4 ISBN978-981-13-8130-0 (eBook)
https://doi.org/10.1007/978-981-13-8130-0
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Preface
Change is the only constant in our world. The world of higher education is no
different. Indeed, higher education systems are undergoing rapid change, with
increasing expectations placed on their role in society, beyond traditional roles
defined by the first two missions of the university—education and research. While
universities seek to maximise their positive social, economic and cultural impact,
various strategic directions, missions and approaches focused on achieving such
impactareevident:businessandsocietyengagement,innovation,entrepreneurship,
outreach, transfer and translation have been some of the commonly used terms
referringtothekindofactivitiesrequiredtomaximisetheuniversity’spositiverole
onsociety.Weconsiderentrepreneurshipandengagementasthemainpillarsofthis
third mission and, therefore, dedicate this book towards them.
We, the editors of this book, have been strong advocates of the important role
universities play in and for their communities, both through engagement and
entrepreneurship, and have contributed to it over the past decades through both
researchandpractice.Specifically,webelieveintheimportanceofevidence-based
advances, and in encouraging and communicating research that will deepen our
understanding and help practitioners, management and policymakers in driving
positive change. It is this aim to build a solid foundation for the development of
practical tools and methods which help universities to successfully manage the
changeprocessandbecomemoreentrepreneurialandengagedthathasinspiredthis
book.
In our effort to contribute to this aim, we have brought together experts in the
field to advance current discourse. Hence, this book features scientific articles on
key issues for entrepreneurial and engaged university development. Altogether it
reflects multi-level perspectives in the field, namely:
(cid:129) Ecosystem perspective
(cid:129) Relationship perspective
(cid:129) Organisational perspective
(cid:129) Individual perspective
v
vi Preface
This multiplicity of perspectives reflects the complex and dynamic nature of both
changesinhighereducationandtheroleuniversitiesanditsindividualstakeholders
play;andremindsusoftheneedofcombiningalleffortsinourquesttomaximisea
positive impact on the community. Additionally, we call for a more diverse and
collaborative work to realise the impacts society needs.
Wearegratefulforthevaluabletimeandeffortmanyhaveinvestedinthisbook.
First and foremost, we thank all chapter contributors for making their research
results and knowledge available in this book. Second, we like to acknowledge the
greathelpoftheSpringerteam,especiallyStephenJonesandAmbroseBerkumans,
whofosteredthepublicationofthebook.Lastly,wethanktheteammembersofthe
Science-to-Business Marketing Research Centre in Münster who have always
supported us with their insights and a helping hand.
Thebookintendstobroadenperspectivesanddeepenunderstandingofengaged
and entrepreneurial universities. We hope that this will facilitate discussions in the
scientific community and in practice alike, and contribute to the change process.
Therefore, we invite our readers to join the discussion by contributing ideas,
knowledgeandexperiencesonhowwecanbetterdevelopthethirdmissionthrough
entrepreneurship and engagement and jointly shape the future of universities.
Münster, Germany Thorsten Kliewe
Bremen, Germany Tobias Kesting
Adelaide, Australia Carolin Plewa
Münster, Germany Thomas Baaken
Contents
Introduction: A Brief History of Engaged and Entrepreneurial
Universities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Thorsten Kliewe and Thomas Baaken
PartI TheStateofPlay—EngagedandEntrepreneurialUniversities
Embedding Entrepreneurial and Engaged Universities—A Holistic
View. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Aurel Moussa, Tobias Kesting and Thomas Clauss
Understanding the Governance of the Engaged and Entrepreneurial
University in the Twenty-First Century: Towards a New Research
and Policy Agenda . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
Marlous Blankesteijn, Chanphirun Sam and Peter van der Sijde
Part II The Ecosystem Perspective
Entrepreneurial University Indicators in Global University
Rankings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
Lina Landinez, Thorsten Kliewe and Habtamu Diriba
TheEntrepreneurialUniversity:LinkingEndowedChairstoRegional
Economic Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87
Thomas Baaken, Marieke C. Baaken, Kira Burmeier and Arno Meerman
Part III The Relationship Perspective
The Engaged and Entrepreneurial University: A Model for Success
for Smaller Programs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113
Stephen C. Betts and Michael D. Santoro
The Dynamics of Managing Evolving University-Industry
Linkages. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127
Carolin Plewa, Giselle Rampersad and Joanne Ho
vii
viii Contents
Part IV The Organisational Perspective
Universities and Science Parks: Engagements and Interactions
in Developing and Attracting Talent . . . . . . . . . . . . . . . . . . . . . . . . . . . 151
Eduardo Cadorin, Eloïse Germain-Alamartine, Dzamila Bienkowska
and Magnus Klofsten
Engagement Through Communication: Communicating Scientific
Knowledge to SMEs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171
Sarai Løkkegaard and Marianne Lykke
An Entrepreneurial University Taxonomy Proposal. . . . . . . . . . . . . . . . 191
Leire Markuerkiaga, Nekane Errasti and Juan Ignacio Igartua
Part V The Individual Perspective
The Role of Experience of Academics in University Engagement:
Looking at University-Industry Linkages. . . . . . . . . . . . . . . . . . . . . . . . 213
Nisha Korff, Carolin Plewa and Thomas Baaken
Entrepreneurial Educators as Academic Intrapreneurs . . . . . . . . . . . . . 231
Sue Rossano-Rivero
A Conceptual Framework of Leadership and Governance
in Sustaining Entrepreneurial Universities Illustrated with Case
Material from a Retrospective Review of a University’s Strategic
Transformation: The Enterprise University . . . . . . . . . . . . . . . . . . . . . . 243
Wendy M. Purcell
Editors and Contributors
About the Editors
Thorsten Kliewe is Full Professor for Innovation Management and Business
Development at Münster University of Applied Sciences, Deputy Director of the
Science-to-Business Marketing Research Centre, Co-founder and Chairman
of the University Industry Innovation Network, and Founder and Chair of the
Accreditation Council for Entrepreneurial and Engaged Universities.
Tobias Kesting is Professor for General Business Management and Marketing at
APOLLON University of Applied Sciences.
Carolin Plewa is Deputy Dean (Research) Faculty of Professions, Professor in
Marketing and Stakeholder Engagement, as well as a research member of the
Institute of Photonics and Advanced Sensing at The University of Adelaide.
Thomas Baaken is Professor in Marketing at Münster University of Applied
Sciences and Managing Director of the Science-to-Business Marketing Research
Centre at the same university.
Contributors
Marieke C.Baaken completed a double degree masterprogrammeat theFaculty
ofEconomicsandBusinessatRUGRijksuniversiteitGroningen,andattheFaculty
of Economic Sciences at Georg-August-Universität Göttingen.
Stephen C. Betts is Professor of Management in the Marketing and Management
Department at William Paterson University.
ix
x EditorsandContributors
DzamilaBienkowska isAssociateProfessoratLinköpingUniversity,Department
of Management and Engineering.
Marlous Blankesteijn is Assistant Professor in the section Science Business
Innovation at the Faculty of Beta Sciences at Vrije Universiteit Amsterdam.
Kira Burmeier is Project Manager of the “International Startup Survey” of the
Science-to-BusinessMarketingResearchCentreandPricewaterhouseCoopersGmbH.
Eduardo Cadorin is a Ph.D. candidate at Linköping University, Department of
Management and Engineering.
Thomas Clauss is Associate Professor at the University of Southern Denmark
(SDU), Department of Technology and Innovation.
Habtamu Diriba is a Ph.D. candidate at the Science-to-Business Marketing
Research Centre at Münster University of Applied Sciences.
Nekane Errasti is Academic Director of Mondragon Unibertsitatea’s Faculty
of Engineering and Lecturer on innovation management at Mondragon
Unibertsitatea’s Faculty of Engineering.
Eloïse Germain-Alamartine is a Ph.D. candidate at Linköping University,
Department of Management and Engineering.
Joanne Ho is Lecturer at the Singapore University of Social Sciences.
Juan Ignacio Igartua is Research Professor at Mondragon Unibertsitatea’s
Faculty of Engineering.
Magnus Klofsten is Professor of Innovation and Entrepreneurship and Founding
Director of Centre for Innovation and Entrepreneurship at Linköping University.
Nisha Korff is Sales Manager of Svend Hoyer GmbH.
Lina Landinez is Junior Professor in Innovation and Technology Management at
Münster University of Applied Sciences and Leader of the Science-to-Innovation
ResearchTeamattheuniversity’sScience-to-BusinessMarketingResearchCentre.
Sarai Løkkegaard is a postdoctoral researcher at the Humanomics Research
Centre at Aalborg University.
Marianne Lykke is Professor in Information Architecture and Information
Interaction at Aalborg University.
Leire Markuerkiaga is a lecturer and researcher at Mondragon Unibertsitatea’s
Faculty of Engineering.
Arno Meerman is CEO of the University Industry Innovation Network, Director
of Business Development at the Science-to-Business Marketing Research Centre
(S2BMRC) and Ph.D. candidate at S2BMRC and Universiteit Twente.
