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About DEVELOPING A MARKETING PLAN - SEPHORA
This document provides a marketing plan for Sephora. The objectives are to create the Sephora experience by integrating mobile apps, online shopping, and brick-and-mortar stores. The target audience is women ages 18-35 who are technology savvy and interested in makeup. The plan aims to increase loyalty program usage, market share, app downloads and usage, and promote exclusive brands. Sephora will differentiate itself from competitors like Ulta and Macy's by offering an immersive in-store experience integrated with technology.
Detailed Information
| Author: | ['Godfred Emaahi'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 30 |
| Language: | English |
| Format: | |
| Price: | FREE |
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