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Download Develop Your Marketing Skills by Ruth Gosnay, Neil Richardson in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Develop Your Marketing Skills
The combination of market fragmentation and over-supply means the need to understand customers is greater than ever.В This book addresses key contemporary marketing issues in a way that allowsВ readers to implement real changes to their organizations.В Covering product management, market research, communications, and pricing perspectives, it gives insights into how theories and tools work in actual business scenarios.В It also shows how to improve customer satisfaction, and it highlights timely issues such as sustainability.В Summary pages at the end of each chapter contain questions and suggested activities.
Detailed Information
| Author: | Ruth Gosnay, Neil Richardson |
|---|---|
| Publication Year: | 2008 |
| ISBN: | 749453958 |
| Pages: | 161 |
| Language: | English |
| File Size: | 2.326 |
| Format: | |
| Price: | FREE |
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