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About Demkt505 Digital and Social Media Marketing
This document provides an overview of digital and social media marketing. It discusses the evolution of digital marketing from early banner ads in the 1990s to the rise of search engines and social media. It describes the key aspects of digital marketing including digital devices, platforms, media, data and technology. It defines a digital consumer as someone who uses technology to buy and sell products and services. The behavioral traits of digital consumers are discussed - they are well-informed, demand relevant and quick information, and are heavy sharers of content online. The document also mentions online customer communities and their benefits to both consumers and businesses.
Detailed Information
| Author: | ['Utsav Bajpai'] |
|---|---|
| Publication Year: | 2024 |
| Pages: | 204 |
| Language: | English |
| Format: | |
| Price: | FREE |
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