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About Demand Chain Management Integrating Marketing and Supply Chain Management
This document discusses demand chain management (DCM), which aims to integrate marketing and supply chain management. DCM is based on a thorough understanding of customer needs and designing supply chains to meet those needs. The document proposes a conceptual framework for DCM involving: (1) integrating demand and supply processes, (2) managing digital integration, (3) configuring value systems, and (4) managing cross-functional relationships between marketing and supply. DCM has the potential to leverage the strengths of both marketing and supply chain management to better create customer value.
Detailed Information
| Author: | ['Merin Elza Koshy'] |
|---|---|
| Publication Year: | 2012 |
| Pages: | 39 |
| Language: | English |
| Format: | |
| Price: | FREE |
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