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About Decision Making Process
This document discusses a theoretical model of the factors that influence international students' decision-making process in choosing where to study abroad. The model proposes that a student's purchase intention is dependent on five main factors: personal reasons, the image of the destination country influenced by the city image, the institution image, and evaluation of the study program. The student's consideration of the various elements within these factors will determine their final choice. The study aims to provide an integrated view of the decision-making process and identify relationships between the different influencing factors.
Detailed Information
| Author: | ['Daniel'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 15 |
| Language: | English |
| Format: | |
| Price: | FREE |
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