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About DAGMAR, Defining Advertising Goals for Measured Advertising Results 2Nd Ed.
Measure the results and the effectiveness of your advertising in reaching marketing goals with DAGMAR. Includes up-to-date research and examples that reflect the latest technological advances in a broad range of product categories.
Detailed Information
| Author: | Dutka, Solomon.; Colley, Russell. |
|---|---|
| Publication Year: | 1995 |
| ISBN: | 9780071397056 |
| Pages: | 148 |
| Language: | English |
| File Size: | 0.752 |
| Format: | |
| Price: | FREE |
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