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Download Cyberbranding: Brand Building in the Digital Economy by Deirdre Breakenridge in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Cyberbranding: Brand Building in the Digital Economy
Framework for integrating marketing strategies for the Internet with traditional marketing strategies. Shows how to move a brand online without affecting its value, how to re-engineer an existing brand to better suit the new Internet economy, and how to create new brands that sell well on the Web. DLC: Brand choice.
Detailed Information
Author: | Deirdre Breakenridge |
---|---|
Publication Year: | 2001 |
ISBN: | 9780131480940 |
Pages: | 367 |
Language: | English |
File Size: | 4.576 |
Format: | |
Price: | FREE |
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