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Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal PDF

337 Pages·2001·1.676 MB·English
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by Jill Griffin, Michael W. Lowenstein| 2001| 337 pages| 1.676| English

About Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.

Detailed Information

Author:Jill Griffin, Michael W. Lowenstein
Publication Year:2001
ISBN:9780787959449
Pages:337
Language:English
File Size:1.676
Format:PDF
Price:FREE
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