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Download Customer Value in Mobile App by ['Arif Amsyar'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Customer Value in Mobile App
This thesis examines factors that contribute to customer value in retail mobile applications. The author analyzes literature on business models, digital retail, mobile solutions, and customer value. They then conduct interviews and analyze customer feedback and sales data from a case company's mobile app. The thesis identifies aspects important for customer value, such as personalization, usability, and gamification. It introduces key performance indicators for measuring mobile app success, including conversion and loyalty. The study contributes to research by combining aspects of managing customer value in retail mobile apps and providing guidelines for further research and business decisions.
Detailed Information
| Author: | ['Arif Amsyar'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 109 |
| Language: | English |
| Format: | |
| Price: | FREE |
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