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Customer Relationship Management (Express Exec) PDF

119 Pages·2002·0.704 MB·English
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by Michael J. Cunningham| 2002| 119 pages| 0.704| English

About Customer Relationship Management (Express Exec)

Fast track route to developing world customer relationshipsCovers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricingExamples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia SeyboldIncludes a glossary of key concepts and a comprehensive resources guide

Detailed Information

Author:Michael J. Cunningham
Publication Year:2002
ISBN:9781841123257
Pages:119
Language:English
File Size:0.704
Format:PDF
Price:FREE
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