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Customer Relationship Management PDF

181 Pages·2001·2.691 MB·English
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by Kristin L. Anderson, Carol J. Kerr| 2001| 181 pages| 2.691| English

About Customer Relationship Management

This reader-friendly series is must read for all levels of managersAll managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.

Detailed Information

Author:Kristin L. Anderson, Carol J. Kerr
Publication Year:2001
ISBN:71379541
Pages:181
Language:English
File Size:2.691
Format:PDF
Price:FREE
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