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Customer Relations (Business Issues, Competition and Entrepreneurship) PDF

173 Pages·2011·6.3 MB·English
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by Victoria J. Farkas| 2011| 173 pages| 6.3| English

About Customer Relations (Business Issues, Competition and Entrepreneurship)

Customer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects. It involves using technology to organise, automate, and synchronise business processes — principally sales activities, but also those for marketing, customer service, and technical support. This book presents topical research data in the study of customer relations, including how consumers use Alan P Fiske’s relational models framework to construct their relationships with service organisations; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.

Detailed Information

Author:Victoria J. Farkas
Publication Year:2011
ISBN:9781617612107
Pages:173
Language:English
File Size:6.3
Format:PDF
Price:FREE
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