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About Customer Relations (Business Issues, Competition and Entrepreneurship)
Customer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects. It involves using technology to organise, automate, and synchronise business processes — principally sales activities, but also those for marketing, customer service, and technical support. This book presents topical research data in the study of customer relations, including how consumers use Alan P Fiske’s relational models framework to construct their relationships with service organisations; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.
Detailed Information
Author: | Victoria J. Farkas |
---|---|
Publication Year: | 2011 |
ISBN: | 9781617612107 |
Pages: | 173 |
Language: | English |
File Size: | 6.3 |
Format: | |
Price: | FREE |
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