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About Customer Orientation and Performance Outcomes in Supply Chain Management
This document discusses customer orientation and its impact on supply chain performance. It reviews literature on customer orientation and how it has traditionally focused on individual firms. The paper proposes a framework to expand customer orientation throughout the entire supply chain network. It suggests customer orientation requires integration across both supply and demand sides of the value chain. Effective implementation of customer orientation practices across the entire supply network may improve infrastructure, practices, and overall performance outcomes.
Detailed Information
| Author: | ['Erlinda Monthie'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 17 |
| Language: | English |
| Format: | |
| Price: | FREE |
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