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About Customer Interviews Ebook
This document provides a 7-step guide for conducting enterprise customer interviews: 1. Build a cross-functional team to conduct the interviews. 2. Create a research plan with goals, hypotheses, and assumptions to validate. 3. Narrow the research focus by mapping interview questions to goals. 4. Recruit participants by writing a screener and scheduling qualified interviews. 5. Conduct interviews using open-ended questions and allowing discussion, not interrogation. 6. Synthesize results by identifying common traits and behaviors to develop customer personas. 7. Share insights visually through a deck or poster to rally the organization around customer needs.
Detailed Information
| Author: | ['Anonymous oPZUVYf'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 12 |
| Language: | English |
| Format: | |
| Price: | FREE |
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