Curious: The Desire to Know and Why Your Future Depends On It

203 Pages·2014·1.28 MB·English

by  Ian Leslie

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Curious

“David Ogilvy believed that the best advertising writers were marked out by ‘an
insatiable curiosity about every subject under the sun.’ Nowadays, as Ian Leslie
has spotted, the same high level of curiosity is a requirement for progress in
more and more jobs in business and government. In this excellent book Leslie
explains why: the obvious ideas have mostly been done; what progress there is
left now happens obliquely.”

—RORY SUTHERLAND, Vice Chairman of Ogilvy Group

“In this important and hugely enjoyable book, Ian Leslie shows why it’s more
important than ever that we find new ways to cultivate curiosity—because our
careers, our happiness, and our children’s flourishing all depend upon it. Curious
is, appropriately enough, a deeply fascinating exploration of the human capacity
for being deeply fascinated, as well as a practical guide for becoming more
curious yourself.”

—OLIVER BURKEMAN, author of The Antidote: Happiness for People Who

Can’t Stand Positive Thinking

“Curiosity—that elusive, mysterious state—seems always to slide away when
writers attempt to dissect it. Ian Leslie not only offers a compelling analysis of
how curiosity works, he tells us how to prompt it in our children, our employees,
and ourselves. Both fascinating and eminently practical, Curious is a book to be
relished.”

—DANIEL WILLINGHAM, professor of psychology at the University of

Virginia

Copyright © 2014 by Ian Leslie Published by Basic Books, A Member of the Perseus Books Group All
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