Table Of ContentCultural Tourism in Latin America
Cedla Latin America Studies
General Editor
Michiel Baud, Cedla
Editorial Board
Anthony Bebbington, University of Manchester
Edward F. Fischer, Vanderbilt University
Anthony L. Hall, London School of Economics
and Political Science
Barbara Hogenboom, Cedla
Barbara Potthast, University of Cologne
Eduardo Silva, University of Missouri at St. Louis
Patricio Silva, Leiden University
Rachel Sieder, University of London
Cedla
Centrum voor Studie en Documentatie van Latijns Amerika
Centro de Estudios y Documentación Latinoamericanos
Centro de Estudos e Documentação Latino-Americanos
Centre for Latin American Research and Documentation
Th e Centre for Latin American Research and Documentation
(Cedla) conducts social science and history research, off ers
university courses, and has a specialised library for the study of
the region. Th e Centre also publishes monographs and a journal
on Latin America.
Keizersgracht 395-397
1016 EK Amsterdam
Th e Netherlands / Países Bajos
www.cedla.uva.nl
VOLUME 96
Cultural Tourism in
Latin America
Th e Politics of Space and Imagery
Edited by
Michiel Baud and Annelou Ypeij
LEIDEN • BOSTON
2009
Th is book is printed on acid-free paper.
Library of Congress Cataloging-in-Publication Data
Cultural tourism in Latin America : the politics of space and imagery / edited by
Michiel Baud and Annelou Ypeij.
p. cm. — (Cedla latin america studies; v. 96)
Includes bibliographical references and index.
ISBN 978-90-04-17640-9 (hardback : alk. paper) 1. Heritage tourism—Social
aspects—Latin America. 2. Heritage tourism—Political aspects—Latin America.
3. Culture and tourism—Latin America. 4. Cultural property—Latin America—
Social aspects. 5. Latin America—Cultural policy. 6. Latin America—Social
conditions—21st century. I. Baud, Michiel, 1952– II. Ypeij, Johanna Louisa.
III. Title. IV. Series.
G155.L3C85 2009
306.4’819098—dc22
2009010951
ISSN 1572-6401
ISBN 978 90 04 17640 9
© Copyright 2009 by Koninklijke Brill NV, Leiden, Th e Netherlands.
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Fees are subject to change.
printed in the netherlands
CONTENTS
Acknowledgments .............................................................................. ix
List of Illustrations ............................................................................. xi
Chapter One Cultural Tourism in Latin America:
An Introduction ............................................................................. 1
Michiel Baud and Annelou Ypeij
PART ONE
CULTURE AND THE PRODUCTION OF REGIONAL
AND NATIONAL IDENTITIES
Chapter Two Tourism, Folklore and the Emergence of
Regional and National Identities ................................................. 23
Zoila S. Mendoza
Chapter Th ree Th e ‘Th ree Roots’ of Panama’s Cultural
Heritage: Th e Construction of Racial and National Identities
in Th eme Parks .............................................................................. 45
Carla Guerrón Montero
Chapter Four Th rough the Othering Gaze: Yucatecan Trova
Music and ‘the Tourist’ in Yucatán, Mexico .............................. 69
Gabriela Vargas-Cetina
Chapter Five ‘A Symbol of Wisdom and Love’? Counter-
cultural Tourism and the Multiple Faces of María Sabina in
Huautla, Oaxaca ............................................................................. 93
Ben Feinberg
vi contents
PART TWO
LOCAL LIVELIHOODS AND TOURIST ENCOUNTERS
Chapter Six Sacamefotos and Tejedoras: Frontstage
Performance and Backstage Meaning in a Peruvian
Context ............................................................................................ 117
Beatrice Simon
Chapter Seven Tourism, the State and the Marketing of
Traditional Andean Artesanías: Problematic Encounters,
Pitfalls, and Competing Interests ................................................ 141
Lynn A. Meisch
Chapter Eight Dishing up the City: Tourism and Street
Vendors in Cuzco .......................................................................... 161
Griet Steel
Chapter Nine Caught Between Nature and Culture: Making
a Living within the World Heritage Site of Machu Picchu,
Peru .................................................................................................. 177
Keely B. Maxwell and Annelou Ypeij
PART THREE
POLITICS OF HERITAGE TOURISM
Chapter Ten Trivializing Culture, Social Confl ict and
Heritage Tourism in Quito .......................................................... 199
Alan Middleton
Chapter Eleven Contesting Heritage in Antigua,
Guatemala ....................................................................................... 217
Walter E. Little
Chapter Twelve Hacienda Hotels and Other Ironies of
Luxury in Yucatán, Mexico .......................................................... 245
Lisa Breglia
contents vii
Chapter Th irteen Heritage and Indigeneity: Transformations
in the Politics of Tourism ............................................................. 263
Quetzil E. Castañeda
Bibliography ........................................................................................ 297
List of Contributors ........................................................................... 317
Index .................................................................................................... 321
ACKNOWLEDGMENTS
In June 2007, the Centre for Latin American Research and Documen-
tation (Cedla) in Amsterdam organized an international conference
on cultural tourism entitled Indigenous Culture, Heritage and Tourism
in Latin America. Between Globalization and Local Development. Th is
conference was organized in the framework of Cedla’s multidisciplinary
research programme Incatourism in the Andean Highlands: Prospects
and Ambivalences of the Idea of Sustainable Tourism (Bolivia, Peru)
that ran from September 2003 to September 2007 and was fi nanced by
WOTRO Science for Development. Th is programme aimed at analysing
the linkages between tourism and globalization with a regional focus
on the Peruvian and Bolivian Andes. It especially tried to understand
the local responses to the increasing number of tourists that visit the
region and the implications of tourism for sustainable development. In
the framework of this programme several conferences and seminars
have been organized, both in the region and in the Netherlands. Th e
June 2007 conference on cultural tourism was the symbolic closure of
the research programme. Its focus was on the Andean Highlands and
Central America and it brought together European, Latin American and
North American scholars with a long research experience in the fi eld of
cultural tourism. Th ese scholars were invited to present their empirical
research on the management of cultural heritages sites, discourses of
identity, nation and belonging and development possibilities of cultural
tourism. Th e present volume is the direct result of the conference.
Th is book is the product of a collective eff ort, and without the hard
work of many it would not have been possible to publish it. We espe-
cially wish to express our gratitude to the participants of the conference
for their inspiring work and insights. Th e research staff of Cedla have
provided many ideas and suggestions that have substantially improved
the research programme and this book. We thank Jolanda van den Boom
and Patricia Dekker for their skills and support during the organization
of the conference. We are grateful to Ted Fisher for his constructive
and wise comments on an earlier version of the manuscript. Kathleen
Willingham generously helped us with the defi nitive manuscript. Finally,
we are grateful to WOTRO Science for Development for the fi nancial
x acknowledgments
support that enabled us to develop, execute and successfully conclude the
research programme on cultural tourism. To all of the people who col-
laborated, we say: We hope that this book fulfi ls your expectations!
Michiel Baud and Annelou Ypeij
