Cultural Advantage: A New Model for Succeeding With Global Teams

168 Pages·2006·0.83 MB·English

by  Mijnd Huijser

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The Cultural 1
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Advantage
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The Cultural 1
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Advantage
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A New Model 11
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for Succeeding
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with Global Teams 16
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Mijnd Huijser 22
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First published by Intercultural Press,a Nicholas Brealey
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Publishing Company,in 2006.
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3 Intercultural Press,a division Nicholas Brealey Publishing
4 ofNicholas Brealey Publishing 3-5 Spafield Street,Clerkenwell
100 City Hall Plaza,Suite 501 London,EC1R 4QB,UK
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Boston,MA 02108 USA Tel:[phone]
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Tel:[phone] Fax:[phone]
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Fax:[phone] www.nbrealey-books.com
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www.interculturalpress.com
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Also published by Dutch Publication:Business Contact Amsterdam 2005
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11 © 2006 by Mijnd Huijser
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All rights reserved.No part ofthis publication may be reproduced in any
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manner whatsoever without written permission from the publisher,except in
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the case ofbriefquotations embodied in critical articles or reviews.
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Printed in Finland by WS Bookwell
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17 10 09 08 07 06 1 2 3 4 5
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ISBN-13:978-1-931930-28-4
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ISBN-10:1-931930-28-7
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Library ofCongress Cataloging-in-Publication Data
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Huijser,Mijnd.
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The cultural advantage :a new model for succeeding with global teams /
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Mijnd Huijser.
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p.cm.
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Includes bibliographical references.
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ISBN-13:978-1-931930-28-4
28 ISBN-10:1-931930-28-7
29 1.Diversity in the workplace—Management. 2.International business
30 enterprises—Employees. 3.International business enterprises—Personnel
31 management. 4.Teams in the workplaces—Management. 5.Multiculturalism.
32S I.Title.
HF5549.5.M5H85 2006
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658.3008—dc22 2006001808
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Praise for the Dutch Edition of 1
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The Cultural Advantage
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“Very accessible and inspiring,with appealing examples for everyone prefer-
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ring cultural intelligence to conflict management.”
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Floris Oskam,Unilever Europe,Director,Supply Management
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“Culture tends to cause a disorderly jumble and little understanding.This
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book puts an end to all that confusion.”
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Paul Meerts,Clingendael Institute ofInternational Relations,
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Deputy Director,Training & Education
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“I recommend this work to everybody who rises to the challenges of cul-
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tural integration and cooperation in alliances or joint ventures.”
Rob Woldberg,Nissan Europe,General Manager 16
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“Communication is key in the twenty-first century. Understanding is a 18
prerequisite to success. The model presented in this book is concise and 19
practical,contributing to the reader’s cross-cultural management skills.” 20
Hennie Stegen,DSM International, 21
Program Manager,International Human Resources 22
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“This book helped me grasp the challenges we encounter in our global 24
project teams,where East meets West.” 25
Hans Brouwhuis,Philips Semiconductors Japan,
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Senior Director & Telecom Product Creation
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A Testimonial
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To:Mijnd Huijser [email protected] 4
Subject:The Cultural Advantage 5
From:Henk.Thijssen 6
Date:Wed,26 Jan 2005 07:16:08 +0800 7
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Dear Mijnd, 9
I hope that my review reaches you in time.I was quite busy and,to be hon- 10
est,your manuscript got somewhat lost in my briefcase.However,when I 11
finally got to it,during a long flight from Shanghai to Amsterdam,I read it 12
in one go.I am not a reading type ofperson;normally it takes me ages to 13
finish a book.But not this time.I am deeply impressed by its readability. 14
Especially your presentation of everyday situations to illustrate complex 15
cultural issues makes the book fascinating. 16
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This is my succinct feedback:
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The book offers insights in complex cultural differences using recognizable
examples.It reads like a novel.Your model,the Model ofFreedom,is pre- 19
sented dashingly,and enhances reciprocal understanding and respect be- 20
tween cultures cooperating in an organization. 21
The Model ofFreedom,applied in our company,has already resulted in 22
improved cooperation between the Chinese and the Dutch. 23
To me it seems that the book is very valuable for all European-Asian 24
cooperation,not in the least because ofthe plainness ofthe model you in- 25
troduce.At last,a book that goes beyond the common explanations of“loss 26
offace.”
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Kind regards,
Henk Thijssen 29
Director Industrial Technology Center Philips Semiconductors 30
China Technology Center 31
Philips Mobile Display Systems Shanghai S32
China R33
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Acknowledgments
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I am heavily indebted to the companies and institutions that called 9
me in for assignments; I could not have written this book without 10
them.Their trust in me has generated a mutual learning process.My 11
special thanks go to: 12
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Accenture Bratislava, Prague, Paris, London, Lisbon, Milan, Nice; 14
Unilever Brussels, Hamburg, Geneva, Bangkok, New York; Philips 15
Heerlen,Zurich,Shanghai,Hong Kong,Kobe; Nissan-RenaultAm- 16
sterdam,Paris,Barcelona,Statskonsult Oslo;IBMCopenhagen;KPN 17
Mobile The Hague; Telephonica Madrid; Rabobank International 18
Utrecht; DZ-Bank Frankfurt; Mitsubishi Motors Amsterdam; Price- 19
waterhouseCoopers Amsterdam; Clifford Chance Frankfurt; Canon 20
EuropeAmsterdam,London;3M-GermanyNeuss,Munich;Johnson 21
& Johnson Los Angeles, Brussels; ING-bank Amsterdam; DSM 22
Geleen; Clingendael Institute of International Relations The Hague; 23
University ofAmsterdam;University ofFrankfurt; VU Academic Hos- 24
pital Amsterdam;The European Institute of Purchasing Management 25
Geneva; Swedish School of Management Stockholm; and the British 26
CouncilLondon. 27
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