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About CS 04 - The Benetton Supply Chain
Benetton has achieved success through its innovative supply chain management. It relies on a network of contractors and subcontractors to manufacture garments, allowing it to adjust production in response to demand fluctuations without directly bearing costs. On the demand side, agents own and operate stores in geographical areas and require fast deliveries from Benetton factories. The factories use a process of manufacturing garments in grey and then dyeing them based on evident demand for colors. This supply chain model provides Benetton with production cost advantages and the flexibility to quickly deliver trendy colored clothing to stores.
Detailed Information
| Author: | ['Daniel Ghossein'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 1 |
| Language: | English |
| Format: | |
| Price: | FREE |
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