Download CRM Unplugged: Releasing CRM's Strategic Value PDF Free - Full Version
Download CRM Unplugged: Releasing CRM's Strategic Value by Doug Turk, Philip Bligh in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About CRM Unplugged: Releasing CRM's Strategic Value
This book provides thought-provoking and practical advice about how to drive sustainable business impact from customer-facing initiatives. The advice is based on a careful blend of well know frameworks from leaders like Professor Michael Porter and years of experience from the authors and leading corporations. The descriptions of how to use CRM to increase competitive advantage and improve profitability are particularly intriguing, as they elevate CRM from a business initiatve to a business imperative.The authors have included plenty of examples of real world successes and failures, and hence keep the book rooted in practical and actionable guidelines. I highly recommend this book for CRM novices and experts and for technical and business professionals, as there is important advice in here for everyone.
Detailed Information
| Author: | Doug Turk, Philip Bligh |
|---|---|
| Publication Year: | 2004 |
| ISBN: | 2003025014 |
| Pages: | 224 |
| Language: | English |
| File Size: | 2.519 |
| Format: | |
| Price: | FREE |
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