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About Creativity and Marketing - The Fuel for Success
<p><span>Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.</span><br></p><p>Exploring themes in strategic marketing , creativity in management and communication as well as creativity in new product development, Creativity and Marketing examines a wide range of cutting-edge developments at the intersection of marketing and creative practice, including brand management, social media management, consumer behaviour, and value creation.</p><p>This collection will bridge theory and practice in a fast moving and exciting field and will provide scholars of marketing, branding and consumer behaviour with lessons and strategies to implement in their own fields.</p>
Detailed Information
| Author: | ELEONORA PANTANO |
|---|---|
| Publication Year: | 2021 |
| ISBN: | 1800713312 |
| Pages: | 219 |
| Language: | other |
| File Size: | 4.4089 |
| Format: | |
| Price: | FREE |
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