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Creative Marketing for New Product and New Business Development PDF

337 Pages·2008·15.857 MB·English
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by Akira Ishikawa, Akira Ishikawa, Atsushi Tsujimoto| 2008| 337 pages| 15.857| English

About Creative Marketing for New Product and New Business Development

New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as ''Healthy Tea '' developed by Japan Coca-Cola, Inc., the recommendation engine ''Teach Me Electronic Appliances'', and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.

Detailed Information

Author:Akira Ishikawa, Akira Ishikawa, Atsushi Tsujimoto
Publication Year:2008
ISBN:9812772189
Pages:337
Language:English
File Size:15.857
Format:PDF
Price:FREE
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