Download Creative Marketing: An Extended Metaphor for Marketing in a New Age PDF Free - Full Version
Download Creative Marketing: An Extended Metaphor for Marketing in a New Age by Ian Fillis, Ruth Rentschler in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Creative Marketing: An Extended Metaphor for Marketing in a New Age
Much marketing practice is inherently creative but marketing theory is often deemed irrelevant by managers in today's marketplace. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention.
Detailed Information
| Author: | Ian Fillis, Ruth Rentschler |
|---|---|
| Publication Year: | 2005 |
| ISBN: | 230502334 |
| Pages: | 174 |
| Language: | English |
| File Size: | 1.529 |
| Format: | |
| Price: | FREE |
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